According to Gartner, "Virtual Assistants have the potential to transform the nature of application use for the workforce and customers. Conversational initiation of business processes combined with system-initiated events will increase accessibility to business workflows."

Gartner further says, "As they mature, VAs will rapidly shift in focus from being transaction-centric to user-centric whether for employees or customers."

Gartner, Hype Cycle for Natural Language Technologies, 2020, 6 July 2020, Bern Elliot, Anthony Mullen, Adrian Lee, Stephen Emmott

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Openstream is committed to your privacy. We will store & process your personal information to share the content you requested, and to share updates & news about the company. For more information, please review our Privacy Policy. If you consent to this, please check the box below.